MAX MARA

Max Mara is an Italian fashion brand that specializes in up-market ready-to-wear clothing. These photographs were for an ad campaign for the opening of Max Mara’s first New York flagship store in 1994.

My dream was to take my little friends to a clean, far away beach. So we went to a beach near Montauk in a limo with a chauffeur and a big picnic with all the things they like to eat. When the light started to turn gold at the end of the day I told them, “Let’s work with the coats. Imagine the coats are your house.” And that’s what came out of our work together!

My friends the children would wait for the bus every day after school to show their friends.

 

This photo was taken by Marie Jose Voigt.